• Haji Ajmal Ali – our Founder Father – left his homeland in the north-eastern part of India in 1950 and traveled to Mumbai.

    In 1951, Haji Ajmal Ali began blending various kinds of fragrant oils, transforming himself from a farmer into a perfumer. He became a manufacturer of fragrances and emerged as the premier supplier of fragrances to the Gulf.

  • 1976
    Ajmal expands its horizons and opens the first Ajmal outlet in Dubai, UAE. (Murshid Bazaar)

  • 1979
    Ajmal launches a massive afforestation program in its Agarwood plantations in Assam, India.

  • 1986
    Ajmal sets up its first manufacturing unit in Dubai, UAE.
    Simultaneously, a hi-tech Research & Development facility is also set up (Old factory, Al Quoz – Dubai, UAE).

1987

Ajmal becomes the first company to bring the magical notes of Dahn AL Oudh to a wider global audience by launching it as an EDP (Eau de Parfum).

  • 1991

    Kuwait

  • 1992

    Oman

  • 1995

    KSA

  • 1996

    Bahrain

  • 1995

    Ajmal launches 'Sarah' as its first branded 'Mukhallat'.
    Sarah goes on to become one of the Middle East's best-selling fragrances of all time.

  • 1995

    Ajmal launches 'Dahn Al Oudh Moattaq', which at USD 700 for a 12ml bottle becomes one of the most expensive fragrances in the world.

  • Ajmal celebrates its Golden 50th Year.

    Ajmal creates a Guinness World Record by building the biggest incense burner (Madhkhan) in the world.

  • Ajmal launches 'Eternal by Ajmal', a concept where Art meets Perfumery.

    In 2019, the concept was modernized into a luxurious retail concept, 'Crafted by senses,' where man meets nature.

  • 2002
    Ajmal started its Export division and began distributing in global markets. Currently, Ajmal distributes to 60 countries worldwide.

  • 2004
    Ajmal inaugurates its 2nd state-of-the-art manufacturing facility in Dubai, UAE.

    The inauguration was performed by His Highness Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and Minister of Finance and Industry.
  • 2007
    The 100th outlet opens in the Gulf, as of today Ajmal has over 240 retail outlets across the globe.

2015

Ajmal adopts the Omni Channel experience.


Ajmal launches eCommerce website www.shop.ajmalperfume.com catering to audience in the Gulf region.


  • Ajmal opens 'Roots'

    – an India-themed retail concept in the UAE, located at Arabian Centre, Dubai.

  • Formation of the Indian NHA division – New Horizons of Ajmal.

2019

Ajmal opens its brand new 'Eternal' concept store.

2021

Launch of a co-branded fragrance with the house of Anita Dongre, offering AND & Global Desi fragrances.

2024

Ajmal's Landmark Boutique at Muscat Duty Free

Ajmal Perfumes celebrated a defining moment with the launch of its boutique at Muscat Duty Free. Strategically located at Muscat International Airport, welcoming over 12.6 million travelers annually, the boutique reflects our "Crafting Memories 2.0" concept. With illuminated gold-plated signage, a striking 3D brand wall in white and gold, and interactive fragrance displays, it offers a seamless blend of elegance and innovation. This launch symbolizes a new era for Ajmal, combining our timeless heritage with a forward-thinking approach to redefine luxury travel retail for discerning global travelers.